Jury consultants are human behavior experts who provide insight into juror behavior and thereby help attorneys to select jurors. They study why a juror decided in a certain way and how a juror is likely to decide in the future. 

Jury psychology basically involves an empirical research into how jurors perform their job. The consultants focus on their body language, characteristics, attitudes and behavior. Jury consultants are used in both criminal trials and complex civil litigation.

Jury psychology can be applied to almost all the aspects of the trial:

1) jury selection, 

2) opening statements, 

3) order of proof, 

4) demonstrative evidence, 

5) witness preparation, 

6) jury instructions, 

7) jury interrogatories 

8) closing arguments, 

9) post-trial interviews

Jury consultants are helpful before and after the trial. 

Pre-trial duties: Jury consultants research the background and profile of the juror, gather and analyze demographic data, perform statistical analysis, conduct focus groups and mock jury trials.

One of the most important roles of a jury consultant is to identify arguments and develop trial strategies that help the lawyer to shape juror perception and lead to a favorable outcome. Some jury consultants also create courtroom graphics and presentations to weave a compelling story for the jury.

Magna Legal Systems provides Jury Consultants In Florida who are dedicated to the success of their clients. You can contact them at magnals.com.